I am Szu-Ying Chen,
the loyal art follower, the visual creator, the story catcher and the enthusiastic educator.
I love art, love colours, love to paint.
I am devoted to making our world better via design through better graphics, better services, better learning experiences.
Within a natural flair for creative design and deep understanding of information design theory, I specialise in visualising concepts and ideas to communicate with all people from different backgrounds and industries.
- Identity - Brand Guideline
- Promotion materials - Illustration
I am a certificated teacher at the high school in Taiwan and also London after school class. I am also a mentor for junior designers and interns in the design team. As a designer, I see myself as an educator to spread inspired ideas anytime and anywhere. I would like to create an environment for all stakeholders to discover, learn and grow. I believe the mission of designers is not only to beautify the world, but also to make all people creative.
- Leaning Module Plan - Digital Materials Design
Offering desirable and feasible digital solutions across multiple platforms, including hybrid design. web design and computer applications. Working efficiently with the developers and engineers.
- User Research - Work Flow
- Wireframe - Interactive Prototyping
- Visual Component - User Test
I had absorbed and practiced various service design tools and methodologies at the Royal College of Art. Within my abundant design and teaching experiences, I am able to flex between the bigger picture and concrete problems and deliver the ideas to real life by providing sustainable service and business models.
- User Research - Stakeholder Mapping
- Service Blueprint - Persona, User Journey Building
- Business Model - Service Delivery Framework
I enjoy tailoring my creative ideas to the needs of my customers. While my work approach is creatively driven, listening to my customers enables me to incorporate thoughtful details into an user-central designs, making them aesthetically pleasing yet practical. I see my final product as a personal gift to my clients. Having them compliment and thank me for making their product look more beautiful gives me immense satisfaction and spurs me on to achieve more success as a designer.