The challenge: Traffic and air pollution in London
London's air pollution is responsible for nearly ten thousand deaths each year and is considered a major health crisis, costing our economy around 3.7 billion pounds every year.
In 2016, it took some areas of London only one week to reach their annual air pollution limit and the UK has been in breach of EU Nitrogen Dioxide limits for five years. Therefore, Transport For London (TFL) asked the service designer do provide the sustainable solutions to save London.
Research Method 01
Mapping: Landscape of pollution in London
Based on the desk research that we did, we integrate the following information on a map.
Transport modes/ traffic patterns
Inspiration from other countries
After combining different variables in a map, we found that the most polluted area is central London. (Zone 1)
Research Method 2
Expert Interviews: Up Close and Personal with NO2
We tried to explore the field’s system of interactions and map the stakeholders that operate within it. Primarily, we tried to delve into the users’ world to develop a deep understanding of their needs and behaviour.
Transport Exchange Group - Sales Executive
Route Monkey - Senior Consultant
Shop Direct - Head of logistics
White van drivers
Outspoken Delivery - Founder
Independent workers union of GB, Courier & Logistic branch - Vice president
Freight Transport Association - Head of Policy London
Duke of Cambridge, Islington - Manager
Route Monkey - Projects & Strategy Director
King’s College London - Principal Air Quality Analyst
Research Method 3
We mapped out and understood existing user journeys for potential target commuters and identify problems and opportunities that exist within these current experiences.
WHO :13% of vehicles in London are vans and most of them are diesel
WHY : Its easy entry and the job market is growing due to the gig economy
HOW COME : E-commerce contributes a big part into this with now 28% of UK sales are online
Research Method 4
Map Experience Journey of Drivers & Consumers
We built the user journey for the parcel receivers and also the delivery drivers to have a comprehensive understanding of the logistic use. Applying the information from the "Pain- Gain Matrix" into our logistic map, we could make sure our service whether can be the "pain reliever" and "gain creator". It also helps the team to build the value proposition.
BEFORE: The current logistic with delivery
AFTER: The Logistic with Peloton
Research Method 5
Prototype delivery to people
In this stage, we deployed a number of visualisation techniques to prototype and test with users and stakeholders. The narrative, story and visual/interactive proposal are designed to communicate the service proposition for our target audiences. We also designed the business model that demonstrates that the service could be commercially feasible, either through return on investment or return on social capital.
Furthermore, , we participate in the RCA Progress show, through the show, we would like to generate greater awareness, encourage people and organisations to change their behaviour and offer more sustainable transport choices to positively impact London’s air quality.