About Kika: The Agile team
Kika Keyboard is a virtual keyboard mainly on Android mobile devices with 280million users and 60 million MAU. As of Mar 2018, Kika keyboard tops the ranking charts of productivity in more than 70 countries. Kika's aims to provide people with a seamless mobile communication experience that allows them to freely express their ideas.
As a lightweight software creator, Kika Team requires a commitment to successive improvement through frequent iteration. Two-weeks is the general sprint of Kika agile development, from the briefing, coding, design and system testing. Therefore, how to analyse the problems, evolute the values and finally to get accurate directions in a short time is truly a challenge. I am going to take the iteration of Kika Clipboard as an example to share how a software tech company to iterate and increment.
The Challenge: Raising the CTR of clipboard
Except for normal text input from the keyboard, Kika makes an effort to provide more interesting and efficient communication tools which under the function of the menu for our users. However, according to the CTR (Click-through rate) shows, these tools are not used not effectively by our end users. Therefore, after checking the click-through rate of all tools under the menu, the team decides to prioritise the clipboard to redesign. This project was also assigned as a design-driven project and it means the designers will play the dominant role to handle this project, including doing the problem analysis, UX writing and also UI design.
Clipboard: a tools for “copy and paste”
In the first stage, designers have to provide problem analysis and also the potential solutions to the manager. There is an unwritten rule here. When providing the analysis of the problem, the designers also have to provide some potential solution images. Based on my personal user experience, feedback on the Google Play Store and the Clipboard APPS online. I listed the problems of the current keyboard, which including the invisible clipboard and complex function flow.
After a short discussion of the current proposals with the design team, we all have a consensus: The above findings are focusing on a clipboard as a tool only, but we are eager to make more fundamental changes. Therefore, doing deeper research on the behaviour of “copy and paste” is essential.
I conducted a one-hour workshop to gather more information through direct dialogue with users. At the same time, I asked for some statistics from the project manager with the quantity supporting.
Except for the above problems that I highlight in the first stage decisions. There are a few interesting insights came out.
- Users want to paste part of the content from the copied paragraph
- Users have the need for "copy-copy-copy" and "paste-paste-paste", but currently people normally work with "copy-paste, copy-paste, copy-paste"
Agile development methods break product development work into small increments that minimise the amount of up-front planning and design. The designer discussed the possibilities of the solution landing and the priority with the engineers and product managers.
In the programming sector, I have to confirm the new design avoids the following situations:
the new design clash the original system
the function without authority to design as an application
need to change the fundamental programming logic to fit the new design
the new design makes the application size too big
The team have to consider the following issues before setting the priority :
the users using habit and cognitive load (do users have to learn how to use this )
bothering the users during typing
As a mature product within the million users, most of the users got used to Kika keyboard for a long time. Any changes may scare our users; therefore, it is essential to upgrade our service step by step seamlessly. Otherwise, no matter how good the function is, a disorder of the version releasing may cause the whole design to crashed because the users cannot afford the change.
For getting more information of the solution, please take look the Clipboard UX/UI Design my portfolio